Cue, a South African customer service software company founded in 2015 that helps businesses handle customer conversations through chatbots and live chat on WhatsApp and social channels, has raised $5 million in a funding round co-led by Knife Capital, a South African venture capital firm, and FAM Investments. The raise follows a $2 million round closed in early 2024 and brings total disclosed funding to $7 million.
The company serves more than 500 companies and brands across South Africa and the United Kingdom. Its current product lineup includes AI Agents, a service the company launched in late 2024 that automates customer inquiries and personalises interactions without human intervention at each step. The new capital will go toward product development, international expansion and deeper work on voice capabilities, security features and enterprise integrations.
Richard Nischk, CEO of Cue, described where the company sits in the market cycle for AI-driven customer service: "It's an exciting time of transformation for the company. We're at an inflection point for AI in customer service, and we see more businesses starting to realise that they need a unified platform to succeed, not a patchwork of point solutions."
