Binance, a cryptocurrency exchange, has appointed Sammy Mutua as General Manager for Africa. Operating from Nairobi, Mutua will direct regional strategy and market development across Sub-Saharan Africa. The personnel change occurs as regional interest in digital assets and blockchain technology accelerates due to market demand for efficient financial services and cross-border payment solutions.
“Africa represents one of the most important regions for the future of digital assets, with strong fundamentals driven by innovation, a growing digital economy, and clear demand for more efficient financial systems,” said Sammy. “What is critical now is building in a way that is aligned with local realities, working alongside regulators, partners, and communities to ensure that digital assets deliver tangible value. I’m looking forward to contributing to that effort and supporting the continued development of this ecosystem across the continent.”
In the new role, Mutua will manage regulatory engagement and establish partnerships across the public and private sectors. His mandate includes coordinating with industry participants and institutional partners to support the development of sustainable digital asset markets. The operational focus includes building sector trust and identifying specific use cases where blockchain technology can address practical challenges.
Mutua enters the position with 20 years of experience in the African financial services ecosystem. He earlier held leadership roles at M-Pesa Africa, a mobile money provider, and Visa Sub-Saharan Africa, a regional division of the digital payment network. He also served at Letshego Group, a financial services organization. His prior work involved managing commercial partnerships and executing market expansion initiatives. He also focused on developing financial infrastructure to broaden access to payment systems.
