Harri, a frontline platform providing applicant tracking software for the hospitality sector, integrated technology from inploi, a vendor specializing in candidate experience tools used by organizations including Compass Group, Wagamama, Gail’s and PureGym. The partnership connects artificial intelligence-driven talent agents and conversational application forms directly into the applicant tracking system to manage candidate engagement at the start of the hiring process.
The integration provides hospitality employers with fully branded careers sites and chatbot-hosted application journeys. The system includes analytics capabilities that track where candidates abandon the application process, broken down by acquisition channel. The accessibility tools built into the application flow meet the requirements of the Americans with Disabilities Act and WCAG 2.2 standards. Recruiters utilize the platform data to monitor attraction spending and evaluate candidate behavior throughout the hiring funnel.
Dan Maimone, Head of Global CX at Harri, stated that candidates now expect simple, mobile-first application processes, an increasing expectation from a workforce familiar with mobile devices. He noted the partnership allows his company to deliver this functionality without rebuilding core system components, addressing the challenge of legacy application flows that do not meet current user expectations.
In the hospitality sector, candidates are frequently customers of the employing business, making the hiring process an extension of the corporate brand. Matthew de la Hey, co-founder and CEO of inploi, argues that too many employers pour money into attracting candidates only to lose them before the application is complete. He added that in a sector characterized by high volumes, tight margins and time pressure, losing candidates during the application phase carries operational and financial costs.
Data from the CIPD indicates that staff turnover in the United Kingdom hospitality sector is approximately 52 percent, which is higher than the national average of 34 percent. The technology integration targets the friction caused by poor form design, prioritizing conversion rates on career pages over increasing the total volume of applications entering the funnel.
