Certinia, a provider of AI-powered professional services automation software, has launched Veda, a suite of specialist AI agents and automated actions built on top of its existing Professional Services, Customer Success and Financial Management cloud products. Veda is designed to be accessed within those existing workflows rather than as a separate standalone tool.
The system is structured around two layers. A generative intelligence layer surfaces insights and turns complex operational data into written summaries, while a set of specialist AI agents, each assigned to a specific functional domain such as resourcing or customer success, executes tasks and runs workflows directly.
Certinia framed the launch around pressure facing professional services firms to move beyond AI pilots, reduce administrative work and shift from billable-hour pricing models toward outcome-based pricing.
DJ Paoni, CEO of Certinia, described the gap the product is meant to address:
"The services industry is at a turning point, and the gap between firms that operationalize AI and those still experimenting is widening fast. Veda is how Certinia's customers close that gap, with purpose-built intelligence that understands the real complexity of services operations and acts on it with a level of confidence and certainty that off-platform generalist AI solutions simply cannot replicate."
For resource managers, Veda automates staffing analysis, bench matching and work reallocation, which Certinia said returns up to 10 hours of capacity per month on top of the 10 to 25 percent productivity gain the company says its core solution already delivers.
For project managers, the system generates on-demand summaries covering project financials, staffing, risks and deliverables, which Certinia said returns up to 20 hours per month by reducing administrative work that otherwise consumes delivery time.
For customer success teams, Veda automates success planning, account and activity summaries, business review preparation and playbook creation. By surfacing renewal risk and expansion signals earlier, Certinia said the system drives a 1 percent lift in expansion revenue and a reduction in churn. The company said that improvement in retention feeds into utilization, where a 1 percent utilization gain translates to a 1.5 percent improvement in EBITDA, a figure Certinia said is worth tens to hundreds of millions of dollars annually for large services organizations.
Users interact with Veda through natural language, with requests routed to the appropriate specialist agent, and the system is accessible both inside Certinia and through collaboration tools such as Slack and Microsoft Teams. The agent suite covers estimation, resourcing, delivery, financials, customer success, health monitoring and customer lifecycle management.
Uriah Hakala, Senior Vice President of Professional Services at Diabsolut, described the change in how his teams coordinate work:
"Veda has changed how our teams operate across the entire services lifecycle. What used to require manual coordination across sales, delivery, finance, and customer success now happens with far less friction and far greater speed. The ability to have AI that understands our business context and acts on it, rather than simply reporting on it, is what makes Veda a meaningful step forward for us."
Certinia is selling Veda through a single subscription that includes access to its full AI suite, combining per-user fees with usage-based scaling. The product is available now.
