HLRBO, a Minnesota-based online marketplace that connects private landowners with hunters seeking land leases, has secured 2.5 million dollars in new funding. Mairs & Power Venture Capital led the financing round. The investment brings the total capital raised by the company over the past two years to more than four million dollars, following earlier funding events of one million dollars in February 2024 and 600,000 dollars in August 2024.
The company operates a digital platform that currently manages 1.7 million acres of land leases. The marketplace has accumulated 225,000 total users, including 14,000 paying subscribers. The funding will support efforts to expand land inventory and accelerate user growth across all 50 states, replacing offline lease arrangements.
The developer will direct capital toward platform engineering, focusing on parcel-level mapping and artificial intelligence tools for land scoring. A planned software update will introduce a three-dimensional property view feature. This technology converts two-dimensional property maps into three-dimensional drone-style flyovers to help users evaluate terrain before finalizing a lease agreement. The data features are designed to assist users in assessing land quality and comparing different leasing opportunities.
“We were impressed by HLRBO’s incredibly vibrant marketplace,” said Scott Burns, General Partner at Mairs & Power Venture Capital. “It caters to hundreds of thousands of hunters looking to gain access to the best hunting land across America.”
The company will also allocate funding to marketing initiatives and industry partnerships. Current operations include publishing educational resources and distributing a printed newspaper to field representatives and landowners. Throughout 2026, the marketplace will increase its participation at trade shows while pursuing partnerships with outdoor brands and hunting media organizations.
